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A Short Note on Trade Show Marketing

-How to Work a Trade Show Where Competition is Fierce-

I have been at five trade shows in less than two months.  Each trade show has been a fierce competition for the customer’s attention.

One booth had a magician pulling objects out of thin air, another booth had a psychic telling fortunes, crowds gathered for the shows.  Now I am not saying hire an entertainer but they did draw the crowds.  But out of those standing around I wonder how many were truly interested in the product/service.

Another tactic was to have a door prize this is a great way to market your company.  Collect emails and have a list created for follow up.  We offered a free webinar, that didn’t cost our company any money up front (wish it was an ipad-that would have been the best free gift).  Find ways to be creative in a slow economy (that is turning around).

We also purchased fortune cookies that told the client that they were going to use our company.  We always have pens and high quality looks great, but you (depending on the company) can also try fun pens and different kinds for each year.  Having different fun options for customers will bring their eye to your table and that gives you the chance to rope them in.

Keep in mind that potential clients are not going to just stop and ask about your company (very rare) you have to draw them in.  Ask them field specific questions. Like, “Are you looking to cut cost in ____ area?”   Then I would say something to the effect of “I have some great informational materials to help you achieve that goal, and you can call me and I can walk you through the steps.”

Give them a chance to talk, learn about them, find out where your company can meet a potential need.

There are more great ideas, I will get around to them another time.